质感·再定义丨GIANIA浮雕玉新品发布会圆满召开！

 　　8月10日，GIANIA意大利·嘉尼亚瓷砖2023浮雕玉新品发布会于佛山总部展厅圆满举行！

　　本次发布会以“质感·再定义”为主题。在行业产能过剩、同质化严重、洗牌加速的当下，GIANIA聚势革新，焕新出发，以最具突破性的全新浮雕玉脂釉工艺，开启质感进阶时代，共探突围之路。

　　本次发布会得到了30多家主流权威媒体的现场支持和报道，引起行业内外高度关注，GIANIA品牌效应和影响力持续攀升！

　　On August 10th, the new relief jade product launch event was held in the exhibition hall of GIANIA Foshan headquarters! 

 

　　2023GIANIA浮雕玉系列

　　观之，浮雕肌理

　　触之，如脂如玉

　　GIANIA带着对质感的不懈追求与探索，从多维度的感官体验出发，以素色美学为基调，采用行业首创最前沿的浮雕玉脂釉工艺，引领现代质感砖潮流趋势。

　　2023GIANIA's new relief jade series features relief texture; Touching it is as fat as jade.

 

　　媒体朋友在工作人员的指引下进行参观，不断用手抚摸砖面，感受浮雕玉系列独特的玉质触感，并纷纷称赞有加。

　　The media visited under the guidance of the staff, and they personally touched the brick surface with their hands, admiring each other.

▲浮雕玉新品鉴赏区

 

浮雕玉部分新品 细节实拍赏析

 

浮雕玉部分新品 空间应用赏析

　　同时，展厅内还同期发布了多款1200x1200mm方正大砖新品，受到了现场媒体一致好评。

　　Multiple 1200x1200mm new products were released in the exhibition hall at the same time, receiving unanimous praise from the on-site media.

 

▲1200x1200MM新品鉴赏区

 

 

1200x1200新品 细节实拍赏析

 

 

 

1200x1200部分新品 空间应用赏析

 

　　发布会上，GIANIA各部门负责人发表主题演讲，围绕品牌、产品、营销等方面，与现场的媒体朋友们进行深入的分享与探讨。

　　Senior executives from various departments of CIANIA delivered keynote speeches, focusing on in-depth sharing of brand stories, product innovation, consumption trends, and other aspects.

GIANIA国内营销部总监 余志荣

　　“坚持·迭代"，面对2023年风起云涌的市场环境，GIANIA坚持百年企业愿景，坚持用户思维，坚持产品定位......

　　有坚守，也有革新。在品牌战略上，GIANIA顺应时代之变，在品牌形象、产品工艺、营销渠道、推广传播等方面持续升级迭代，推动品牌影响力的再度飞跃。

　　GIANIA follows the changing times and continues to upgrade and iterate in brand image, product craftsmanship, marketing channels, promotion and dissemination, promoting another leap in brand influence.

GIANIA国际贸易部总监 王楚亮

　　GIANIA立足国际视野，不断推陈出新，做引领潮流的弄潮儿。今天GIANIA推出浮雕玉及1200x1200全新规格产品，可谓是”天时地利人和“。在国际市场一定能打开全新局面。

　　GIANIA is based on an international perspective and constantly brings forth new ideas. Today, the release of relief jade and 1200x1200 brand new specifications will definitely open up a new situation in the international market.

 

GIANIA市场部总监 黄妙丽

　　“无质感，不品牌”，砥砺前行11载，GIANIA始终专注、专一地深耕质感砖领域，走特色化产品道路。以“质感”为魂，以创新为驱动，以长期主义做品牌。

　　For the past 11 years, GIANIA has always been deeply committed to texture bricks and has taken the path of distinctive products. Driven by innovation and branded with a long-term approach.

GIANIA产品研发部总监 刘金龙

　　本次新品采用行业首创的浮雕玉脂釉工艺。研发团队走访欧洲各国，在色料色釉以及工艺技术等方面反复打磨，从极致五感—设计感、色感、光感、触感、空间感五大维度出发，使浮雕玉的细节质感得到全面进化，更贴合年轻一代消费群体的审美追求。

　　team visited various countries in Europe and repeatedly polished the color materials, glazes, and craftsmanship, resulting in a comprehensive evolution of the detailed texture of relief jade.

 

　　在媒体互动环节，媒体朋友们纷纷发表个人见解，畅谈浮雕玉新品的潜力与发展前景，现场气氛热烈。

　　At the event, media friends gathered around, expressing their personal opinions and discussing the potential and development prospects of new relief jade products, creating a lively atmosphere.

- 媒体大咖现场点评 -

 

　　在互动交流中，数十位媒体大咖点评内容丰富、视角专业。其中，破局、创新、专注、质感砖佼佼者......是媒体大咖现场点评的高频关键词，这是对GIANIA品牌的高度认可，同时也对GIANIA未来发展具有深远的指导意义。

　　Dozens of media influencers commented on rich content. Among them, those who break the game, innovate, focus, and excel in texture bricks It is a high-frequency keyword for media experts to comment on on-site.

▲发布会大合影

 

　　至此，”质感·再定义“GIANIA浮雕玉新品发布会圆满结束！

　　At this point, the GIANIA relief jade new product launch conference has come to a successful end!

　　2023年，GIANIA持续发力，将从品牌、产品、营销等各个维度大力推动品牌升级之路。

 

　　目前，GIANIA3.0总部展厅升级正在进行中，全新展厅融入GIANIA独特的美学理念，并将在10月秋季陶博会期间隆重揭幕，敬请期待！

　　The new exhibition hall of Jiani will be grandly unveiled during the October Autumn Ceramic Expo. Stay tuned!

GIANIA全球运营总部 即将绽放！

（来源：GIANIA意大利嘉尼亚瓷砖，侵删）